A positive reputation does not happen by chance
At DoctorKeyword, we help you manage and improve your digital presence with personalized and effective digital strategies.
What is Online Reputation?
We understand Online Reputation as the assessment and perception that Internet users acquire about individuals, brands, or entities after examining and evaluating information about them through digital media, primarily Internet search engines (Google, YouTube, etc.) and social media.
Online Reputation Management (ORM) consists of developing digital strategies aimed at improving the image and public perception of an organization, company, individual, or other entity on the Internet.
Don't leave your reputation to chance.
In the past, companies could control customer perception through advertising in mainstream media. Today, virtually any user or digital medium can contribute to “manufacturing” an image about something or someone in a short period of time by providing comments and opinions. For all of the above reasons, it is very important to work on comprehensive digital strategies that go beyond traditional social media monitoring, with the goal of being able to professionally influence a company’s reputation and image online.
What types of companies or professionals need to manage their online reputation?
Anyone with a digital presence. From entrepreneurs to large corporations, everyone benefits from a strong and trustworthy image.
Guest posting to take care of your digital reputation
Through guest posting and publishing in digital media and other sites with high search engine authority, especially Google, we use a digital marketing strategy that consists of publishing in external newspapers and blogs that address topics related to the brand we want to promote.
Guest posting is a very effective strategy for increasing brand awareness, creating quality backlinks to the brand’s main website, whether personal or not, and generating referral traffic to the website.
But the most important effect, and why it is currently the most widely used strategy in digital reputation management, is leveraging these results on Google and other search engines to strengthen our image with positive content or to push any negative results that may exist to deeper pages.
Are you ready to get started?
Start with us
Dr. Keyword gives you the opportunity to boost your reputation and increase the visibility of your products or services. A brand with a strong digital reputation ranks higher, attracts more traffic, and builds long-term loyalty.